Examlex
For quite some time,Kentucky Fried Chicken (KFC) has grown through providing its service outside the United States.After over two decades of expansion in China,the company is now planning to explore Africa as a new market and expects to double its number of outlets in Africa by 2014.KFC has developed a growth strategy emphasizing:
Forecasting
The process of predicting future trends, demands, or events based on historical data and analysis.
Planning
The process of setting goals, defining strategies, and outlining tasks and schedules to achieve these goals in an organization.
Marketing Plan
A comprehensive document outlining a company's advertising and marketing efforts for a specific period of time.
CRM Software Program
Customer Relationship Management (CRM) software programs are tools used by businesses to manage interactions with current and potential customers by organizing and analyzing customer information.
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