Pret a Manger,a London-Based Sandwich Shop,introduced Restaurant-Quality Sandwiches with Fast-Food

question 64

Multiple Choice

Pret a Manger,a London-based sandwich shop,introduced restaurant-quality sandwiches with fast-food velocity.Pret a Manger's faster service is a _____ growth strategy.

• A) Share building
• B) Divestment
• C) Service development
• D) Diversification
• E) Marketing integration

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Definitions:

Reinforcement Effect

The strengthening of a behavior due to the application of a stimulus or reward following that behavior.

Quantity of Reinforcement

The amount of reinforcement provided or required to modify or sustain a behavior.

Bolles

Bolles typically references Robert C. Bolles, a psychologist known for his research in learning, motivation, and fear. He proposed the theory of Species-Specific Defense Reactions (SSDRs), explaining how organisms respond to threatening stimuli.

Little Albert

Refers to a famous psychological experiment by John Watson, demonstrating how phobias can be conditioned in humans.