The University of Leeds in the U

question 43

Multiple Choice

The University of Leeds in the U.K.released findings of its study of television viewing behaviors.Seventeen families had permission for cameras with sound to be placed in the main living areas of their homes for two three-week periods over two years to watch them watch television.The University of Leeds used _____ to determine that people who have specifically chosen to watch a program are more likely to remain present for the commercial breaks within it.

• A) Multicultural surveys
• B) Market-oriented ethnography
• C) Process checkpoint evaluations
• D) Requirements research
• E) Diversity studies

---

Definitions:

Corporate Social Action

Initiatives taken by a company to assess and take responsibility for its effects on environmental and social wellbeing.

Iron Law of Responsibility

The principle that businesses and organizations must act in a socially responsible way to maintain their societal legitimacy and ensure long-term success.

Socioeconomic

Relating to or concerned with the interaction of social and economic factors, often used to describe the social standing or class of an individual or group.

Neo-capitalist

A term referring to the modern or new form of capitalism that includes a mix of traditional capitalist principles and innovative practices or policies.