_____ Are Used to Report the Findings from a Service

question 15

Multiple Choice

_____ are used to report the findings from a service marketing research study that collected data on the two levels of customer expectations - desired service and adequate service - along with customer perceptions of company performance.

• A) Zone of tolerance charts
• B) Salience of dimensions and attributes graphs
• C) Gap scores tracking graphs
• D) Importance/performance matrices
• E) Customer satisfaction indices

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Definitions:

Ethnic Group

A category of people who identify with each other based on common language, ancestral, social, cultural, or national experiences.

Live Alone

The state or condition of residing in a living space without the presence of any cohabitants.

Americans

Refers to the inhabitants or citizens of the United States of America.

Afford

To have enough money to pay for something or to have sufficient time or opportunity to do something.