The Greatest Potential Variability in the Interaction Between a Customer

question 11

Multiple Choice

The greatest potential variability in the interaction between a customer and a service firm occurs in a(n) _____ service encounter.

• A) Detached
• B) Phone
• C) Face-to-face
• D) Public
• E) Integrated communication

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Definitions:

Idea Generation

The inventive method of creating, shaping, and transmitting original ideas.

Finding Approach

A method or strategy used to discover or uncover specific information, solutions, or resources.

Unmet Needs

The gaps in the market where demand for a product, service, or solution exists but is not currently being met by the supply.

Entrepreneurs

Individuals who undertake the creation, organization, and management of a business venture, along with its risks, in order to make a profit.