Marriott Had an Advertising Campaign with the Following Theme: "You

question 5

Multiple Choice

Marriott had an advertising campaign with the following theme: "You can't be late for business appointments and neither can we.At Marriott,if your breakfast doesn't show up on time,it won't show up on your bill.That's because we take our business just as seriously as you take yours.And our business is service.The commitment is what makes Marriott the business traveler's first choice".If a business traveler,who saw this advertisement,stayed at a Marriott hotel and did not receive breakfast on time and was charged for that breakfast,provider _____ of the gaps model of service quality would have occurred.

• A) Gap 1
• B) Gap 2
• C) Gap 3
• D) Gap 4

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Definitions:

Lump Sum

A significant amount of money paid all at once, as opposed to smaller payments or installments over time.

Fixed Costs

Costs that do not change with the level of production or sales, such as rent or salaries.

Average Total Costs

The total expenses incurred in the process of producing or offering a good or service, divided by the quantity of goods or services produced or offered.

Average Variable Costs

The sum of all variable production costs divided by the total number of units produced.