_____ Is a Key Determinant of Whether an Offering Should

question 37

Multiple Choice

_____ is a key determinant of whether an offering should be classified as a product or a service.

• A) Physicality
• B) Audience passivity
• C) Intangibility
• D) Perception
• E) Abstraction

---

Definitions:

Modeling

The process of learning behaviors, attitudes, and emotional reactions through observing and imitating others, a concept emphasized in social learning theory.

Retention Processes

Cognitive mechanisms that allow information or experiences to be stored in memory and retrieved for later use.

Imaginal System

A psychological concept referring to the capacity of the mind to imagine, visualize, or create mental images.

Mental Picture

A visual representation in the mind of objects, people, or situations that are not currently being viewed.