The Impact of Substitutes on Price Sensitivity Is Greatest When

question 165

Multiple Choice

The impact of substitutes on price sensitivity is greatest when

• A)customers can compare prices.
• B)someone else is paying the bill.
• C)expenditures are broken into smaller pieces.
• D)the outcome is less significant.
• E)the customer wants to switch brands.

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Definitions:

Six Dimensions

Often refers to frameworks categorizing various aspects of human life or organizational characteristics, such as Hofstede's six dimensions of national cultures.

Spiritual Substance

An immaterial substance that is often associated with the divine or with the essence of consciousness.

Social Consensus

General agreement among members of a society or a group on basic values, beliefs, and norms.

Earth Moves

A term often related to the perceptible shifting or movement of the Earth’s surface due to natural phenomena like earthquakes.