The Growth of the Internet and Social Media Most Changed

question 62

Multiple Choice

The growth of the Internet and social media most changed promotion by

• A)facilitating consumer search and pass-along behaviors.
• B)increasing the importance of salespeople as information providers.
• C)highlighting the need for consistent advertising across media.
• D)decreasing the need for earned or owned media.
• E)All these answers are correct.

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Definitions:

Nonthreatening Environment

A safe and comfortable setting that does not cause fear or stress, fostering open communication and collaboration.

Feedback

Information provided regarding aspects of one's performance or understanding, intended to reinforce positives or promote improvement.

Role Expectations

The anticipated behaviors and actions associated with a particular position or status within a group or society.

Proactive

Taking initiative by acting in advance of future situations or problems, rather than just reacting to them as they occur.