Which of the Following Is True About the Functioning of BzzAgent

question 177

Multiple Choice

Which of the following is true about the functioning of BzzAgent in marketing?

• A)It has about 50,000 agents in the United States,the United Kingdom,and Canada.
• B)Their agents are asked not to disclose their status as "BzzAgents" at any time.
• C)Their agents pass the word about the product they like.
• D)It discourages marketing managers from starting conversations about their products.
• E)It encourages its agents to talk more about negative experiences than positive ones.

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Definitions:

Business Misconduct

Inappropriate, unethical, or illegal actions conducted by individuals or entities in the context of their business operations.

Business Ethics

The principles and standards that determine acceptable conduct in business organizations.

Business Ethics

The study of appropriate business policies and practices regarding potentially controversial subjects including corporate governance, insider trading, bribery, discrimination, and social responsibility.

Stock Value

The monetary amount that a share of a specific stock is considered to be worth in the marketplace.