Which of the Following Is True Regarding Media Placement Costs

question 48

Multiple Choice

Which of the following is true regarding media placement costs on social media?

• A)There are no direct media costs,but the use of social media platforms is not free.
• B)The use of social media platforms is entirely without cost.
• C)The only expenses companies have to pay are the direct media costs.
• D)Social media platforms are among the most expensive on which to place media.
• E)Social media usage is free,but its effectiveness is uncertain.

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Definitions:

Sales Increase

A rise in the volume or amount of products or services sold by a business.

Break-Even Sales

The amount of revenue needed to cover both fixed and variable expenses, resulting in a net income of zero.

Variable Expenses

Costs that change in proportion to the activity of a business.

Fixed Expenses

Expenses that remain constant regardless of the amount of goods produced or sold, including lease payments, wages, and coverage costs.