A Firm Must Disclose When a Blogger Offers an Endorsement

question 34

True/False

A firm must disclose when a blogger offers an endorsement or testimonial for a product.

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Definitions:

Motivation

The energizing force that stimulates behavior to satisfy a need.

Sociocultural Influences

The social and cultural factors that affect individual behavior, preferences, and attitudes, including family, religion, education, and media.

Consumer Purchase Decision Process

The stages a buyer goes through when deciding to purchase a product, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Psychological Influences

Factors that affect consumer behavior and decision-making processes, including perceptions, attitudes, motivations, and personality traits.