Looking at Sales Volume Is Usually the Easiest and Best

question 109

True/False

Looking at sales volume is usually the easiest and best method of determining the degree of success for an advertising campaign.

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Definitions:

Sensation

The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment.

Visible Spectrum

The narrow band of light waves that are visible to the human eye.

Light

Electromagnetic radiation within a certain portion of the electromagnetic spectrum, perceived by the human eye.

Just Noticeable Difference

The smallest change in stimulation that a person can reliably detect.