To What Does the Term Copy Thrust Refer

question 132

Multiple Choice

To what does the term copy thrust refer?

• A)It refers to competitors who make similar claims in their ads.
• B)It refers to an FTC challenge to the claims made by an advertiser.
• C)It refers to all the advertising copy prepared for a particular brand.
• D)It refers to what is to be communicated by the words and illustrations.
• E)It refers to how much the audience believes what the advertiser says.

Understand strategies for enhancing the credibility of training program data.

Identify steps necessary to convert training benefits into monetary values for ROI calculation.

Appreciate the methodological approaches to evaluate the utility and impact of training programs on performance.

Understand the definition and importance of return on investment (ROI) in the context of training programs.

---

Definitions:

Free

Not under the control or in the power of another; able to act or be done as one wishes.

Enslaved

Made to work without pay and under threat of violence, deprived of freedom and rights; historically, referring primarily to African Americans in pre-Civil War United States.

First Great Awakening

A series of Christian revivals that swept Britain and its Thirteen Colonies in the Americas during the 1730s and 1740s, leaving a permanent impact on American Protestantism.

Evangelical Denominations

Groups within Christianity characterized by a strong emphasis on the authority of the Bible, the significance of Jesus' death and resurrection, and the imperative of evangelism and conversion.