Which of the Following Scenarios Illustrates How Sales Promotion Can

question 281

Multiple Choice

Which of the following scenarios illustrates how sales promotion can erode brand loyalty?

• A)An insurance company has not been able to gain employee commitment or loyalty even after providing regular training to its sales force.
• B)A newspaper article on the side effects of deep-fried food causes most fast food chains to lose their customers.
• C)A firm airs a radio ad similar to a competitor's,which results in consumer brand confusion.
• D)A wholesaler switches between brands as he is attracted by price deals and promotion allowances of various competing brands during Christmas.
• E)A television ad of a specific brand increases the sales for the entire product category,thus benefiting the competitors as well.

Recognize physical and psychological changes in middle adulthood.

Understand strategies for adapting to life changes and crises.

Understand the continuity and change in personality traits over the lifespan.

Grasp the central developmental tasks and challenges of middle adulthood according to Erikson's theory.

---

Definitions:

Stress Levels

The intensity of stress experienced by an individual in a given situation.

Depression

A common and serious medical illness that negatively affects how you feel, the way you think, and how you act, often characterized by feelings of sadness, loss, or anger.

Nurse Family Partnership

A community health program that pairs registered nurses with first-time mothers for ongoing home visits aimed at improving prenatal care and child health.

Home Visits

A support strategy where professionals, such as social workers or educators, visit families in their homes to provide guidance, assessment, and resources.