Which of the Following Is True of Proactive Customer Service

question 27

Multiple Choice

Which of the following is true of proactive customer service?

• A)It requires companies to wait for customers to complain before responding.
• B)Companies adopting this approach to customer service view unhappy customers as unprofitable.
• C)Use of social media to track customer complaints reduces a firm's efforts toward proactive customer service.
• D)It can be achieved by monitoring customer activity on the web and using big data analytics.
• E)Companies using proactive customer service wait for a significant number of customers to call in complaints so they can analyze if a problem requires attention.

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Definitions:

Labor

Human effort, either physical or mental, used in the production of goods and services.

Core Countries

Nations, usually industrialized, that dominate the global economic system through wealth, diverse production, and strong government institutions.

World Systems Theory

A macro-sociological perspective that analyzes societies in terms of the global economic system, dividing the world into core, periphery, and semi-periphery zones.

Peripheral Countries

Nations that are less developed than the semi-periphery and core countries, often exploited for their resources by more economically dominant nations.