Which of the Following Statements About Promotional Expenses Is True

question 231

Multiple Choice

Which of the following statements about promotional expenses is true?

• A)Promotion money is spent primarily on advertising.
• B)The many ads that people see on the web,in magazines and newspapers,and on TV are impressive and inexpensive.
• C)All the special sales promotions add up to less money than advertisements.
• D)Firms spend more money on advertising than on sales promotion.
• E)Firms spend less money on advertising than on personal selling.

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Definitions:

Insight

The ability to gain an accurate and deep understanding of a person, topic, or thing, often leading to a breakthrough or discovery.

Practicing Delivery

Refers to the repetitive execution or rehearsal of presenting information or a performance to improve skill and confidence.

Six Goals

A set of objectives intended to guide action or achieve a particular outcome, numbered at six for specificity.

Sincere

Characterized by genuineness, honesty, and freedom from hypocrisy or deceit.