Each of the Following Statements Regarding Online Promotional Communications Is

question 140

Multiple Choice

Each of the following statements regarding online promotional communications is true,EXCEPT that

• A)marketing managers need not focus on online information they don't create.
• B)online complaints can serve the purpose of highlighting unmet customer needs.
• C)marketing managers need to know where customers are likely to search for information and monitor what is being said there.
• D)customers often make purchases based on information that was not influenced by the product's marketing manager.
• E)customers who search online often find messages outside the marketer's control.

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Definitions:

LLC

A Limited Liability Company is a business structure that combines the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation.

Members

Members typically refer to individuals or entities that belong to a group, organization, or body, holding certain rights and responsibilities within that organization.

Management and Control

The process and authority to direct an organization or entity, including making decisions regarding its operations, resources, and policies.

Limited Partner

An investor in a partnership who does not have managerial control and whose liability for the partnership's debts is limited to the amount they invested in the business.