According to the AIDA Model, Promotion Should Try to Change

question 257

True/False

According to the AIDA model, promotion should try to change Attitudes, shape Intentions, arouse Desire, and cause Activity.

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Definitions:

Existential Conflicts

Psychological struggles stemming from concerns about meaning, choice, freedom, and mortality.

Sigmund Freud

Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

John Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.