Which of the Following Is Most Likely to Be the Encoding

question 344

Multiple Choice

Which of the following is most likely to be the encoding of a message in the communication process?

• A) An industrial chemical manufacturer advertises its products in industry magazines.
• B) An industrial chemical manufacturer determines what information to include in its ads.
• C) A construction company executive reads about a chemical product in a trade magazine.
• D) A construction company executive asks his purchase department to order a new product.
• E) Certain industry magazines are chosen by a chemical manufacturer for placement of its ads.

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Definitions:

Marginal Utility

The increase in happiness or usefulness experienced by a consumer when one more unit of a good or service is consumed.

Good A

A placeholder term that typically represents a general or unspecified item in economic models or discussions.

Good B

A term representing a specific product or service under consideration in an economic model or market analysis.

Marginal Utility

The increased fulfillment or advantage obtained by using one more unit of a good or service.