Promotion Is Concerned with

question 122

Multiple Choice

Promotion is concerned with

• A)how suitable messages are communicated to target customers.
• B)communicating information between seller and buyer or others in the channel to influence attitudes and behavior.
• C)informing customers that the right Product is available at the right Place at the right Price.
• D)blending personal selling,mass selling,sales promotion,and publicity.
• E)All of these are parts of Promotion.

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Definitions:

Parent

A company that holds a controlling interest in one or more subsidiaries, often by owning more than half of their stock.

NCI

Non-Controlling Interest, which refers to the equity in a subsidiary not attributable, directly or indirectly, to a parent company.

Indirect Ownership Interests

Ownership in a company that is mediated through another entity, such as owning a parent company that in turn owns subsidiaries.