Clairol Corp

question 180

Multiple Choice

Clairol Corp.is introducing a new brand of shampoo in a highly competitive market.Wholesalers might be willing to handle the new product,except that retailers are already complaining about overcrowded shelf space.Therefore,Clairol has decided to spend $10 million on TV advertising and send free samples to 3,000,000 households to convince consumers of the new product's superiority and to get them to ask for it at their retail stores.Clairol is using

• A)dual distribution.
• B)a pulling policy.
• C)direct marketing.
• D)a pushing policy.
• E)a sampling distribution.

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Definitions:

Memorized Sales Presentation

A prewritten script used by salespeople to pitch a product or service consistently across different presentations.

Discussion Sequence

The ordered flow of topics or questions designed to guide a conversation or negotiation toward a desired outcome.

Sales Presentation

A pitch or demonstration given to a potential client or customer with the goal of promoting and selling a product or service.

Follow-Up Questionnaire

A set of questions provided after an event or interaction, such as a purchase or service, to gather feedback and improve future experiences.