Firms That Use Direct Distribution Can Usually Adjust Their Marketing

question 309

True/False

Firms that use direct distribution can usually adjust their marketing mixes more quickly than firms that use indirect distribution.

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Definitions:

Digital Image

A picture or graphic that is stored in a digital format, making it viewable on electronic devices.

Digital Devices

Electronic tools designed to process, store, and transmit data, including smartphones, laptops, tablets, and smart home devices, increasingly essential in daily life and business.

Mobile Marketing

Marketing practices targeting consumers through mobile devices, utilizing SMS, mobile apps, and web browsers.

Sentiment Analysis

The use of natural language processing, text analysis, and computational linguistics to identify, extract, quantify, and study affective states and subjective information.