Selective Distribution Is Becoming More Popular Than Intensive Distribution as Firms

question 79

True/False

Selective distribution is becoming more popular than intensive distribution as firms see that they do not need 100 percent coverage of a market to support national advertising.

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Definitions:

Quarterly

Pertaining to a period of three months or occurring every three months.

Retires

Withdraws from active working life, often due to reaching a certain age or completing a specific length of service.

Perpetuity

A type of annuity that pays a fixed amount to an individual indefinitely.

Scholarship

Financial support awarded to a student, based on academic achievement or other criteria, to help pay for education expenses.