The Need for Reverse Channels May Arise When

question 234

Multiple Choice

The need for reverse channels may arise when

• A)a consumer buys something in error and wants to return it.
• B)a firm makes an error in completing an order.
• C)a product is recalled for safety reasons.
• D)a consumer changes his or her mind after purchasing a product.
• E)All these situations create a need for reverse channels.

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Definitions:

Existential

Pertaining to existentialism, a philosophy that emphasizes individual freedom, choice, and existence.

Psychology

The systematic exploration of the human psyche and its operations, particularly those influencing actions within a specific situation.

1879

The year when the first psychological laboratory was established by Wilhelm Wundt, commonly regarded as the year psychology was founded as a science.

Dependent Variable

In an experiment, the variable that is being tested and measured, expected to change in response to manipulations of the independent variable.