Examlex
Some firms are forced to use direct distribution when they can't find intermediaries willing to carry innovative, new products.
Frustration
The psychological experience produced by the blocking of a desired goal or fulfillment of a perceived need.
Attribution
The process by which individuals explain the causes of their own and others' behaviors and events.
Balance Theory
A theory in social psychology that explains how individuals maintain their attitudes and beliefs in harmony to avoid cognitive dissonance, focusing on triadic relationships between an individual, another person, and an object or idea.
Cognitive Dissonance
A psychological phenomenon involving discomfort experienced by an individual who holds contradictory beliefs, values, or attitudes simultaneously.
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