Examlex
Use this information for questions that refer to the World Tennis Ball (WTB) Company case. World Tennis Ball Co.(WTB) makes tennis balls and sells them only in the United States.Raul Fernandez,the firm's marketing manager,is comparing his firm's distribution with two major competitors.
1) WTB sells its products through four regional distributors,who then sell to 22 sporting goods wholesalers.The wholesalers sell to a total of 7,000 retail outlets.From its website,WTB also sells directly to any customer who will purchase a minimum quantity of 24 tennis balls.WTB cooperates with members of its channel but maintains some control through its economic power and leadership.It helps to direct the activities of the whole channel and tries to avoid or resolve channel conflicts.
2) American Tennis Ball (ATB) is a competitor that sells through two distributors-each with half the country.The distributors then sell through six sporting goods wholesalers,and they,in turn,sell to 1,000 retail outlets (split between two national sporting goods chains and two general merchandise stores) .ATB and its channel make little effort to work together.However,because of a relatively low level of competition between the distributors,the wholesalers,or the retail stores,each member of the channel gives the product special attention.
3) National Tennis Ball (NTB) sells its products through only three tennis specialty wholesalers that sell only to tennis clubs.NTB actually owns the wholesale firms that handle its products.NTB's balls are only available at certain tennis clubs and NTB limits coverage to only one club in a particular geographic area.
Which of the following appears to best describe ATB's channel arrangements?
Virtual Community
An online social network of individuals who interact through specific social media, guided by common interests or shared values.
Social Channels
Platforms and networks where individuals and organizations interact and share content digitally.
Online Shopping
The act of purchasing products or services over the Internet from websites or mobile apps.
Q1: Efforts to reduce the environmental effects of
Q7: Exclusive distribution is selling through only one
Q76: Which of the following observations concerning the
Q90: A Samsung plant that manufactures televisions seeks
Q92: Traditional channel systems are growing faster than
Q94: Brand equity is the value of the
Q102: Selective distribution is growing in popularity because
Q147: Jackie works as a logistics and distribution
Q163: Pfizer Corp.is introducing a truly new product
Q238: Because wholesalers and retailers are closer to