Which of the Following Statements About Direct-To-Customer Channels Is FALSE

question 228

Multiple Choice

Which of the following statements about direct-to-customer channels is FALSE?

• A)Most consumer products are sold via direct-to-customer channels.
• B)Producers must sometimes use direct-to-customer channels because suitable intermediaries are not available.
• C)Many business products are sold via direct-to-customer channels.
• D)Service firms often use direct-to-customer channels.
• E)Direct marketing does not mean that a firm uses direct-to-customer channels.

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