The Main Reason That Vertical Marketing Systems Are Becoming More

question 36

Multiple Choice

The main reason that vertical marketing systems are becoming more common is that

• A)firms realize that working independently has advantages for channel members.
• B)firms increasingly understand competition among channel members is profitable.
• C)it's easy for multiple firms to coordinate a single marketing mix for a common target market.
• D)firms recognize coordination among channel members can increase sales for each channel member.
• E)only vertical marketing systems perform activities that adjust the quantities or assortments of products handled at each level in a channel of distribution.

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Definitions:

Competitors

Entities or individuals that compete within the same market, offering similar products or services to the same customer base.

Strategic Planning

A methodical procedure for imagining a preferred future and converting this vision into general objectives and a series of actions to realize them.

Marketplace

An open environment for buying and selling goods, services, or ideas, either physically or online.