As a Product Moves into the Market Maturity Stage of Its

question 127

Multiple Choice

As a product moves into the market maturity stage of its life cycle,the marketing manager should

• A)try to build primary demand.
• B)move toward exclusive distribution.
• C)expect the market to move toward pure competition.
• D)emphasize promotion that informs rather than persuades.
• E)None of these answers is correct.

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Definitions:

Evolutionary Developmental

The study of how evolutionary processes guide the development of organisms, illustrating changes in development that lead to new forms and behaviors.

Cognitive-Developmental Perspective

A viewpoint in psychology that studies how thinking skills develop over time and how individuals perceive and understand the world around them.

Albert Bandura

A psychologist well-known for his work on social learning theory, emphasizing the role of observational learning, self-efficacy, and imitation.

Jean Piaget

A Swiss psychologist known for his pioneering work in the field of developmental psychology and his theory of cognitive development in children.