Full-Scale Market Tests

question 126

Multiple Choice

Full-scale market tests

• A)are unrealistic because they do not test the whole marketing mix.
• B)are not expensive,even when a full market picture is sought.
• C)should always be skipped when consumer preferences are clear.
• D)may provide competitors advance information about products.
• E)are used mostly for products having long lead times.

---

Definitions:

Population

The entire aggregation of items or individuals from which samples can be drawn for statistical analysis.

Degrees of Freedom

The number of independent pieces of information available to estimate another piece of information or the parameter of a distribution.

Paired Differences

Refers to the differences between paired observations in a sample, often used in statistical tests to analyze changes or effects in repeated measurements.

Degrees of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution or to a system without violating any constraints.