Concept Testing

question 193

Multiple Choice

Concept testing

• A)takes place during the screening step of the new-product development process.
• B)involves usage tests by potential customers.
• C)seeks potential customers' reactions and attitudes toward new-product ideas before actual models are developed.
• D)is the last step before commercialization of a new-product idea.
• E)None of these answers is correct.

---

Definitions:

Oedipus Complex

A concept in psychoanalytic theory which describes a child's feelings of desire for the opposite-sex parent and jealousy and rivalry with the same-sex parent.

Social Interest

Our innate potential to cooperate with other people to achieve personal and societal goals.

Style Of Life

An individual's unique way of expressing their personality through behaviors, interests, and interactions with others.

Avoiding Type

A personality disposition characterized by a tendency to evade confronting problems, stress, or conflict.