When a Marketing Manager Notices That Customer Reaction to a New

question 129

Multiple Choice

When a marketing manager notices that customer reaction to a new product does not meet expectations,the marketing manager must be prepared to ________,or move to a new marketing mix.

• A)pivot
• B)discontinue
• C)prototype
• D)revitalize
• E)roast

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Definitions:

Deception

The act of misleading or deceiving someone, often to gain an advantage.

Outsider Strategy

A political strategy by which individuals or groups outside of the mainstream or institutional political power seek to gain influence or effect change through unconventional methods, often leveraging public opinion or grassroots support.

Interest Group Politics

The process by which organized groups or organizations seek to influence public policy and decision making to benefit their members or causes.

Broad Public Concern

A term that refers to issues or problems widely perceived by the general public as important and requiring government attention or intervention.