Seeking to Stop Declining Sales for an Established Mouthwash,a Sales

question 153

Multiple Choice

Seeking to stop declining sales for an established mouthwash,a sales manager suggests that new coloring be added to the product and a major promotion effort be started for the "new" product.The Federal Trade Commission would

• A)be concerned about the possibility of the firm getting a monopoly.
• B)allow the company to call the product "new" for only six months.
• C)probably not approve of this at all because the product doesn't meet the FTC's definition of "new."
• D)allow the promotion effort if it felt that consumers would think the coloring made it "new."
• E)None of these answers is correct.

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Definitions:

Recovered Memories

Memories of past events, particularly traumatic ones, that an individual becomes aware of after having been forgotten or repressed for a period.

Childhood Abuse

Acts of physical, sexual, emotional harm, or neglect directed towards a child, often resulting in trauma and long-term psychological effects.

UpSurge

A sudden or rapid increase in strength or quantity.

Episodic Memory

The memory of autobiographical events (times, places, associated emotions, and other contextual knowledge) that can be explicitly stated.