Which of the Following Statements About Marketing Information Systems (MIS)is

question 43

Multiple Choice

Which of the following statements about marketing information systems (MIS) is true?

• A)The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
• B)They can be used to improve implementation and control.
• C)A good MIS converts information into raw data.
• D)An MIS provides an alternative to big data.
• E)All these statements are true.

---

Definitions:

Buffers

Substances that minimize changes in pH by absorbing or releasing hydrogen ions, thus maintaining a stable environment in solutions, especially in biological systems.

Hydrogen Bonds

Weak bonds between partially positive hydrogen atoms and partially negative atoms (like oxygen or nitrogen) in different molecules or within the same molecule.

pH Solution

A measure of the acidity or alkalinity of a solution, on a scale of 0 to 14, where 7 is neutral, values below 7 are acidic, and values above 7 are alkaline.

Ions

Atoms or molecules with a net electric charge due to the loss or gain of one or more electrons.