A Firm Conducting Sentiment Analysis Would

question 42

Multiple Choice

A firm conducting sentiment analysis would

• A)monitor online comments on social media.
• B)undertake qualitative research to determine how customers feel about its brand.
• C)compare groups of customers that are similar except on the characteristic being tested.
• D)engage a consumer panel to provide ongoing information.
• E)interview 6 to 10 people in an informal group setting.

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Definitions:

Defense Mechanism

Psychological strategies employed unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Displacement

A defense mechanism in which an individual redirects emotion or reaction from the original source to another target.

Reaction Formation

a psychological defense mechanism where an individual unconsciously replaces unacceptable thoughts or feelings with their opposites.

False Consensus Effect

The belief that others share your opinions.