Which of the Following Statements About Marketing Research and Marketing

question 5

Multiple Choice

Which of the following statements about marketing research and marketing information systems is true?

• A)Marketing information systems gather,access,and analyze data from intra-company sources,while marketing research handles all external sources.
• B)Both tend to focus on nonrecurring information needs.
• C)Marketing information systems tend to increase the quantity of information available for decision making,but with some decrease in quality.
• D)Neither involves the use of big data.
• E)None of these answers is correct.

---

Definitions:

Work Process Problems

Issues related to the method or sequence in which work tasks are performed, potentially leading to inefficiencies or errors.

Encourage Creativity

Refers to stimulating innovation and new ideas among individuals or teams, often a goal in educational and workplace settings to foster problem-solving and innovation.

Employee Involvement

The level of participation and engagement that employees have in their work and the decision-making processes within their organization.

Effective Decisions

Decisions that successfully meet the intended objectives or solve the related problems, often characterized by a rational process of evaluation and a clear understanding of consequences.