The Marketing Manager at Massimino and McCarthy,a Chain of Retail

question 110

Multiple Choice

The marketing manager at Massimino and McCarthy,a chain of retail stores that sells men's clothing,is reviewing marketing research data to try to determine if changes in marketing strategy are needed.Which of the following describes a secondary data source?

• A)looking through the company's marketing information system to see past sales trends
• B)reviewing videotapes of a recent focus group
• C)making phone calls to some of the best customers to learn their interest in a new line of clothing
• D)spending time in stores observing customers' behavior
• E)looking through the results of an online customer satisfaction survey

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Definitions:

Credit

An accounting entry recording a decrease in assets or increase in liabilities and equity, or a transaction where goods or services are received with a promise of future payment.

Vulnerable Populations

Groups of individuals at greater risk of experiencing health disparities due to factors like economic, social, or health status.

Abusive Habits

Practices or actions that are harmful to either the self or others, including substance abuse or harmful behavioral patterns.

Immigration Patients

Individuals who have relocated from one country to another and receive medical care in their new country, facing unique health challenges and access issues.