Focus Groups

question 253

Multiple Choice

Focus groups

• A)are usually composed of 15-25 people.
• B)yield results that are largely dependent on the viewpoint of the researcher.
• C)always do a good job of representing the broader target market.
• D)are expensive compared to other marketing research methods.
• E)are conducted in a formal group setting.

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A situation where an individual or object is not present at a given location or in a specific situation for a short period.

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