Which of the Following Is True of International Marketing Research

question 113

Multiple Choice

Which of the following is true of international marketing research?

• A)If a firm is well-established internationally,working with local market research firms in the countries of interest is less useful.
• B)It is impossible to coordinate similar marketing research efforts under way in several countries due to language and cultural differences.
• C)Accurate data (both primary and secondary data)may be hard to find in international markets.
• D)It is impossible to standardize the elements of an international marketing information system.
• E)Comparing the results of one market area to another complicates a home office manager's understanding of markets.

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Definitions:

Retail Communication

The various methods and channels used by retailers to connect, inform, and build relationships with customers.

Retail Positioning Matrix

A strategic tool used by retailers to analyze their market position relative to competitors based on factors such as price level and product assortment.

Depth Of Product Line

The store carries a large assortment of each product item.

Retail Positioning Matrix

A strategic tool used to analyze retail businesses based on two dimensions, usually price and quality, to determine their market positioning.