Which of the Following Statements Best Reflects the Point of View

question 250

Multiple Choice

Which of the following statements best reflects the point of view of the text with respect to marketing research?

• A)"We don't use computers,surveys,and the like because marketing's information needs are usually not that precise anyway."
• B)"When we work with outside marketing research specialists,we expect them to take the time to really understand the problem we are trying to solve."
• C)"As marketing manager,I feel that the marketing researchers should be left alone to do their research-since they often come up with interesting suggestions."
• D)"As marketing research director,I should know the marketing manager's position in advance,so we can prove it is correct if possible."
• E)"Our company is very small,but we should have our own marketing research department anyway-to get the information we need to make good decisions."

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Definitions:

Cost Control

The process of monitoring and managing the expenses of a business to adhere to a budget or increase profitability.

Flexible Budget Cost Variance

The difference between actual costs and the costs allocated in the flexible budget, which adjusts based on actual levels of activity.

Quantity Variance

A variance that is computed by taking the difference between the actual quantity of the input used and the amount of the input that should have been used for the actual level of output and multiplying the result by the standard price of the input.

Price Variance

The difference between the actual cost of a good or service and its budgeted or standard cost.