A Marketing Information System Should

question 41

Multiple Choice

A marketing information system should

• A)provide a good overall view on many types of problems.
• B)store data from inside and outside of the company.
• C)provide results in the form of marketing metrics.
• D)help make marketing strategy planning process and strategy decisions.
• E)All these answers are correct.

---

Definitions:

Psychological Motivation

Psychological Motivation refers to the internal processes and desires, such as needs, wants, and goals, that drive individuals to pursue and achieve certain actions or outcomes.

Achievement

A significant accomplishment or attainment, often marked by effort or skill.

Role Models

Individuals admired for their characteristics or accomplishments, who serve as examples for others to emulate.

Emergence

The process of coming into being or of becoming prominent.