Two Similar Groups of Consumers Are Shown Different Magazines That

question 73

Multiple Choice

Two similar groups of consumers are shown different magazines that include the same ad; and then each consumer is asked questions about the advertised product.This seems to be a description of

• A)the experimental method.
• B)a set of focus group interviews.
• C)a consumer panel research project.
• D)a set of personal interviews.
• E)None of these answers is correct.

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Definitions:

Skeptical Audience

A group of individuals who are inclined to question or doubt the information presented to them.

Knowledge-Management System

A technology-based system designed to capture, organize, and disseminate knowledge within an organization.

Centralized Database

A database located, stored, and maintained in a single location, accessible by users from different locations through a network.

Journalistic Approach

Verifying the completeness of a message by making sure it answers the who, what, when, where, why, and how questions.