In the Jockey Underwear Ads Showing Young People on the Beach

question 191

Multiple Choice

In the Jockey underwear ads showing young people on the beach and the slogan,"Let 'em know you're Jockey," the company is hoping to use ________ groups to influence consumer behavior.

• A)cultural
• B)family
• C)opinion
• D)reference
• E)social

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Definitions:

Implied Warranty Of Merchantability

An assurance that a product is fit for the ordinary purposes for which such products are used, even if not expressly stated.

Merchant

A person or business that sells goods or services to consumers.

Consumer Goods

Products and services that are purchased or consumed by individuals or households for personal use.

Implied Warranty Of Fitness

An assurance, not explicitly stated, that the goods sold will be suitable for the purpose for which the buyer intends to use them.