Damage Control Is Important for Marketers Because

question 124

Multiple Choice

Damage control is important for marketers because

• A)the Internet limits the rights of people to share their opinions about a product or service with a large audience.
• B)many consumers share opinions about their good and bad experiences with a product or service.
• C)consumers are more likely to share stories about being satisfied than dissatisfied.
• D)recommendations from friends and family have no effect on consumers' purchase choices.
• E)car wrecks can be caused by shopping while driving.

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Definitions:

Borderline

Borderline often refers to borderline personality disorder (BPD), a mental health condition characterized by unstable moods, behavior, relationships, and self-image.

Unstable

Lacking consistency, predictability or reliability, often used to describe emotional states or chemical compounds.

Manipulation

An action or strategy carefully designed to change a person's behavior or perception in a subtle or overt way.

Self-harm

The act of deliberately inflicting pain and damage to one’s own body, often as a way to cope with distressing psychological pain.