Which of the Following Is an Example of How the Technological

question 263

Multiple Choice

Which of the following is an example of how the technological environment might affect marketing management?

• A)A manufacturer uses a computer to send orders directly to a supplier's computer.
• B)A retailer installs a computerized checkout scanner to replace a manual cash register system.
• C)A firm develops a substitute for saturated fat in manufactured foods.
• D)All of these are examples of how the technological environment might affect marketing management.

Identify applications and examples of deep learning.

Recognize the role of machine learning in detecting fraud.

Describe the use and significance of computer vision.

Recognize speech recognition and its applications.

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Definitions:

Logistics

The detailed coordination of a complex operation involving many people, facilities, or supplies, in the movement of products or materials.

Integrated Supply Chain

An integrated supply chain is a cohesive system where every stage, from supplier to customer, is effectively coordinated and managed to optimize efficiency and reduce costs.

Raw Material Procurement

The process of acquiring the basic materials needed for production or manufacturing.

Supply Chain Management

The oversight and management of the flow of goods and services, including all processes that transform raw materials into final products.