The Process of Naming Broad Product-Markets and Then Segmenting Them

question 86

Multiple Choice

The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called

• A)market penetration.
• B)market segmentation.
• C)market development.
• D)market research.
• E)market pioneering.

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Definitions:

X-inefficiency

X-inefficiency occurs when a firm lacks the incentive to control costs, leading to inefficiency and higher expenditure than is necessary for the level of output produced.

Economies of Scale

Economies of scale refer to the cost advantage achieved by an increase in production, which typically leads to a reduction in average cost per unit as scale increases.

Average Total Costs

Average total costs represent the total costs of production (fixed and variable costs combined) divided by the quantity of output produced.

Pure Nondiscriminating Monopolist

A market situation where a single seller sells a product to all buyers at the same price without price discrimination.