When a Firm Develops a Marketing Mix for Teenage Boys

question 85

Multiple Choice

When a firm develops a marketing mix for teenage boys that is different from its marketing mix for teenage girls,which target market approach is it using?

• A)single
• B)generic
• C)combined
• D)clustering
• E)multiple

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Definitions:

Validity

refers to the extent to which a test or instrument measures what it is supposed to measure.

Counselors

Professionals trained to provide guidance and support to individuals dealing with personal, social, or psychological challenges.

Content Validity Ratio

A statistical measure used to estimate the extent to which a test represents all facets of a given construct.

Construct

An abstract concept or theoretical entity that is used to explain and predict behavior in psychology and other social sciences.