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A Company Plans to Sell Its Products to a Market

question 201

Multiple Choice

A company plans to sell its products to a market segment consisting of "outgoing personalities." This will likely NOT be a good market segment,primarily because of which of the following criteria?


Definitions:

Decision Maker

An individual or group responsible for making judgments and choices in a given situation.

Negotiation

The process by which two or more parties aim to reach a mutually acceptable agreement.

Negotiator

A person skilled in discussion with the aim of reaching an agreement or compromise on behalf of a party in a dispute or negotiation.

Arbitration

A method of dispute resolution where a neutral third party, the arbitrator, makes a decision to resolve a conflict outside of court.

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