The Clustering Techniques That Can Be Used in Segmenting

question 202

Multiple Choice

The clustering techniques that can be used in segmenting

• A)eliminate the need for management intuition and judgment.
• B)group people together into heterogeneous product-market segments.
• C)try to find similar patterns within sets of data.
• D)allow managers to ignore segmenting dimensions.
• E)None of these answers is correct.

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Definitions:

Energized

In electrical engineering and systems, energized describes a component or circuit that is supplied with power and is therefore active or operative.

Logic

The study of principles of reasoning, especially the structure of propositions as distinguished from their content and of method and validity in deductive reasoning.

Thermocouple

"A temperature-measuring device that utilizes two dissimilar metals for temperature measurement. As the junction of the two dissimilar metals is heated, a proportional voltage difference, which can be measured, is generated."